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Shopbop has its Spend and Save Event going on through midnight tonight and it is a great opportunity to peruse their site for great spring maternity pieces at rare discounts. The more you spend, the more you save. Shopbop’s Maternity Collection stocks high-end maternity basics from lines like HATCH and J Brand, but also makes an effort to stock non-maternity pieces that are reliably maternity-friendly. Lines like Rachel Pally and Enza Costa do a few basics of their own that I came to rely on throughout pregnancy. Here’s a list of some of my favorite maternity finds on Shopbop, which can now be purchased for as much as 30% off with promo code “BIGEVENT14.”

Tory_Burch_Billy_Messenger_Baby_Bag__SHOPBOP___Save_up_to_30__Use_Code_BIGEVENT14Diaper Bags. Shopbop’s Diaper Bag collection skews toward the not-so-practical, with baby bag selections from Tory Burch and Marc Jacobs included. Looking to spend at least $200 on your baby bag?Then this is a good place to start. But with the discount, Tory’s Violet Blue Messenger Baby Bag drops from $350 to a more reasonable $245.

Enza Costa Bold U TankEnza Costa Tees. Enza Costa makes quite long, nicely fitted T-shirts. And though they don’t target the pregnant crowd, their tops make great, high-quality pregnancy basics. I was watching ESPN recently and one of their pregnant reporters was wearing an embellished tee that clearly was not cut for maternity, nor was it long enough to cover her bump. It was also too roomy and hung awkwardly from her belly. It’s hard to convey just how wrong this looked. Use the Shopbop sale to stock up on the  Enza Costa Bold U Tank or Enza Costa Bold Long Sleeve Crew Tee. The soft cotton jersey will make you feel decadent and the length and fit will make you feel, well, covered. Do NOT put Enza Costa items in the dryer.

Riller & Fount. This LA-based line is yet another non-maternity, but maternity-friendly collection, which Halle Berry wore constantly through her most recent pregnancy. All of the pieces are made from cotton jersey and they stretch every which way to accommodate the pregnant physique.

HATCH. Shopbop doesn’t have any of HATCH’s new Spring 2014 items yet, but they do have some of the line’s key pieces available in a good range of sizes. Skip the maternity overalls (please), and use your discount on the Faux Leather Leggings and the Striped Long-Sleeve Tee.

Rachel Pally. Skip over the crop tops and minis the designer has done for Spring 2014 and go straight to the empire-waisted dresses and the elastic-banded skirts. And the designer’s always-popular fitted Bianca Dress is a maternity mainstay for the Kardashians, as well as for Rachel Pally herself, who gave birth last year.

J Brand Maternity at 30% off? Need I say more. Just hope they have your size left.

Flat Sandals. Shopbop has a wide and appealing selection of flat sandals in prices ranging from shockingly reasonable to quite unreasonable. Throw the 30% discount in there and you can indulge in a few new pairs, should summer ever come. Stay way from the very trendy ankle cuffs, however. Ankle cuffs and swollen, pregnant legs do not always mix well. I’d post that famous Kim Kardashian photo, but none of us needs to see that poor woman in so much pain again.


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Pazuki_Silk_Shirt_in_Sky_Blue_-_Exclusive_to_Blossom_-_New_In_-_MaternityBlossom is treating expectant moms to a lovely array of floral silk blouses and dresses this spring, thanks to their new collaboration with Pazuki London. Pazuki, known for its breathtaking work with printed textiles, has released four new maternity pieces at Blossom for Spring 2014. The prints are just beautiful and if you ask me, a far better choice than the Peter Pilotto for Target prints that I am seeing absolutely everywhere (not that any of those pieces would fit you anyway).

The four Pazuki pieces are cut for maternity exclusively for Blossom. Of course, per usual at the upscale British maternity boutique, the price points are more Blossom-like than Target-like and you’ll pay upwards of $400 for Pazuki’s pure silk pieces. But it would be hard to find selections that scream “spring is here” more than these. Choose one blouse to pair with jeans all spring and make that your uniform. Or treat yourself to one of the dresses for your spring baby shower. Once that baby comes, pure silk will not be an option, so indulge now.

And just in case you missed it, the Kardashians also unveiled the first look at their new baby clothing line, which will launch at Babies R Us on March 15th.

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For now, the sisters are only doing girls’ clothing, size 0-24 months. Kim claims Nori is going to ditch her custom Givenchy duds and start wearing clothing from the new, budget-minded collection. I just can’t imagine Kanye is going to go for that.


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I’ve had a good number of spring samples arrive recently and have been carefully combing them for pieces that would make good transition items from winter to spring. Having been snowed in at the house since Wednesday with all 5 kids, thinking about transitioning to spring has been a welcome diversion.

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Sono Vaso Maternity sent me the cotton version of their popular waterfall cardigan earlier this winter and I wore it and then loaned it out to a very fashionable pregnant friend. She loved it too. While you may have spent most of the past three months in some type of bulky, woolen cardigan, Sono Vaso’s version is light and well-designed, perfect for wear as a top over a tank or camisole or for throwing over your favorite maxi dress this spring. Sono Vaso’s Cotton Waterfall Cardigan comes in four colors, including this neutral, silver-grey,  and it is priced at a mere $89.

Also, while you’re shopping, don’t miss Sono Vaso’s newest prints for Spring 2014. If you’re not already familiar with the line, Sono Vaso’s pieces are reliably trendy and will take you through a full pregnancy–most of the fabrics are made from poly blends, so you won’t necessarily be keeping these pieces for the next time around. But that may not matter to you. And if you are one of those bold pregnant gals who is willing to jump on this spring’s print trend, Sono Vaso’s new bird print tunics and dresses may be perfect for you. Each piece is priced below $100, including my favorite, the Blue Bird Printed Enna Maxi Dress.


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Short_Sleeve_Baby_Blue_Polka_Dot_Maternity_Dress___SeraphineSeraphine Maternity is continuing to capitalize on Kate Middleton’s love for the British maternity brand, despite the fact that Kate is already back down to a size zero.

Seraphine’s Spring 2014 Collection offers a new version of Kate’s beloved navy blue polka dot Seraphine Renata dress and this incarnation has arrived in stores in baby blue polka dots–very reminiscent of the baby blue polka-dot shift that Kate donned at the hospital the day after Prince George’s birth.

Hey, those are some smart ladies over the pond at Seraphine. Kate sells clothing and despite recent reports that the Queen has ordered Kate to abstain from shopping the High Street, we’re all really hoping Kate still wears things the rest of us can not only find, but also afford. The new Baby Blue Polka Dot Renata Maternity Dress is priced under $100 and is also nursing-friendly, a nice bonus. That cute wrap is actually not a real wrap dress, so no worries about having it unwrap on you while you are nursing.

While I definitely encourage buying the Renata dress, one thing I would like to suggest is that you don’t buy Seraphine’s maternity tights. I have now had three readers complain to me in recent months about the poor grip on the waistband. Is there anything worse than maternity tights that you have to keep yanking back up over your bump? I think not. Take my advice and choose Ingrid & Isabel’s maternity tights instead, these are the same price and are receiving rave reviews from readers.


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How to work your maternity fashion know-how in this terrible weather? It’s hard. Even if you’re not pregnant, each day seems like Groundhog Day. Jeans, sweater, warm boots, unflattering coat–repeat. It’s hard to treat yourself to spring clothing when the arrival of spring seems so very unlikely.

Maternal_America_Original_Nursing_Scarf__summer_weight__in_Sky_by_Maternal_America_with_free_shippingNot so with a scarf. Buying yourself a new scarf in spring colors seems, well, smart. Maternal America is already out with the new “summerweight’ versions of its popular nursing scarf and the colors are exceptionally desirable–think dusty pink and baby blue. And, season after season, they remain very reasonably priced at USD $28. If you’ve found yourself permanently swathed in black since Christmas, add one of these for a bright touch as the thermometer holds steady below 40. And once baby comes, the brightly colored MA nursing scarf serves as a discreet and functional, but also stylish way to feed baby in public–while simultaneously looking fabulous, of course.


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Cutting-edge fashion usually takes an extra season or two to materialize on maternity racks and it seems the runway’s recent embrace of all things neutral is finally hitting maternity wear.

Isabella Oliver’s Spring/Summer 2014 Collection iconofficially launches today and the collection is full of muted blushes, greys and blues, a marked departure from IO’s typical love of jewel tones and vibrant hues.

SS14 Isabella Oliver Collection.pdf (page 9 of 12)SS14 Isabella Oliver Collection.pdf (page 3 of 12)SS14 Isabella Oliver Collection.pdf (page 5 of 12)Isabella Oliver The Relaxed Jean - Blue | Trousers

The new color palette is a welcome deviation and seems to give the new collection a touch of effortless chic. The pieces are casual and slouchy with a touch of the androgynous “boyfriend’ look fashion is also recently coveting, including a new pair of Boyfriend Jeans that I am sure we will see on pregnant celebrities within days. Even IO’s new maternity suiting–always the toughest part of maternity wear to get right–looks like something a pregnant woman might actually want to buy and wear.

 

 

Select pieces from the new collection iconare already available on the site, but the most striking new pieces are yet to post, including the new Salina Jacket, made of leather and ponte and the Dover Leggings in a new shade of grey. I’ve included several lookbook photos here, and the full range of pieces will be available in the coming weeks.


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Lena (1)What do you have scheduled for Valentine’s Day? Maybe a well-planned day of nursing, allowing you to have a glass of wine that night, pump and dump, but still have enough milk to get through the long night ahead? How romantic.

Belabumbum has nursing moms in mind this V-Day with the new Lena Nursing Bra and Lena Shaping Panty. These pieces are, quite obviously, cut from slightly exotic leopard print nylon and black lace. But, as mentioned, the bra is a wireless nursing bra designed by nursing guru Belabumbum and the panties offer a bit of tummy control. What nursing mom doesn’t want both of those things on Valentine’s Day? Pumping and dumping seems less crude if you are wearing this, right?

Belabumbum seems to have achieved the elusive “sexy, but practical” with this new set. Priced at less than $100, this could be a lovely Valentine gift purchased by you for you, or for you by someone else.


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Drew Barrymore just released a picture book, Find It in Everything, all about how much she loves hearts and taking amateur photos of them. The reviews of the book don’t really talk about the book itself or the quality of the photos–only about the parties Drew is throwing to celebrate the book and how she has lots of fabulous friends.

I have no intention of wasting $11 on Drew’s book, but I am enjoying all of her public appearances, as she is quite pregnant with baby #2. Well, I shouldn’t say all of them, because I think Drew misses the mark quite often on maternity wear. Her Golden Globes dress was, well, not my favorite.

But I do love her in this Topshop Heart-Print Blouse which, coincidentally, is covered in hearts.  The raspberry-colored blouse is priced at $76 and though it isn’t maternity, Drew proves it looks great on a woman in her third trimester. With Valentine’s Day coming up, the Topshop Heart-Print Blouse iconseems a sound investment and a nice way to get in on the festivities, even if you aren’t feeling very romantically inclined this particular holiday.


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900_Indigo_Maternity_Pencil_Skirt___SevenTwo_DenimSevenTwo_DenimHere at PF, we receive emails almost every day from designers launching new maternity or nursing lines. We ask for samples and recommend those we love and those we find particularly innovative. And then we hope those new designers and small business owners succeed in the brutal maternity wear/nursing market.

I have the exact same hopes for Miriam Rudes, the designer and founder of Seven Two Denim, a new line devoted entirely to the perfect denim pencil skirt, including the perfect denim maternity skirt. But Miriam doesn’t really need my help, as she is the daughter-in-law of J Brand founder Jeff Rudes. And when your family founded J Brand, and your new denim line utilizes the flattering, but forgiving denim that made J Brand every fashionista’s go-to brand, well, then your own line is likely destined for greatness.

Miriam and Seven Two Denim certainly deserve the kudos, as these new skirts are a perfect basic for any woman’s wardrobe, pregnant or not. Miriam sent me a sample maternity skirt and I’ve been wearing it often with a chunky sweater, tights and booties this winter. Miriam grew up in the orthodox Jewish community and therefore, needed to find great skirts to wear every day. And a denim skirt is crucial to the observant Jewish woman’s wardrobe–denim skirts are about as ubiquitous in Jerusalem as jeans are at your local mall.

Miriam managed to make her admittedly modest skirts chic and very wearable, including the maternity version. Seven Two Denim’s Maternity Pencil Skirt resembles J Brand’s Mama J line by subtly incorporating elastic into the waistband but somehow managing not to sacrifice the fit of the rest of the skirt. Perfectly cut with a skinny fit and a longer length, this skirt is an absolute must-have for any pregnant fashionista. I am incredibly impressed by the skirt’s tough elasticity–even after a few tough wears (including a very long day at Hershey Park) the skirt has not stretched out in the least.

Miriam’s online boutique is up for browsing, but the shopping function is not yet operational. So, go ahead and browse, she promises online shopping within the next two weeks. Once you buy your own, plan to hang it right next to your favorite Mama J maternity jeans, you’ll likely find yourself wearing it just as often.

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I hope everybody had a wonderful holiday break and enjoyed some special quality time with family. My apologies for taking such a long hiatus from blogging, we moved homes over the holidays and it was an all-consuming task. But I am looking forward to 2014, as PF is undergoing a site renovation that we hope will make the site more user-friendly and the newsletter…well, more 2014-appropriate.

Slacks & Co Grey Vail Poncho at Belly Dance MaternityAnd my first blog posting of 2014 comes with incredibly good news. Bellydance Maternity is offering 30% off sitewide today through Thursday with promo code “CHILL30.” I assumed the newest items would be excluded from the sale but that does not seem to be the case, as I just managed to use the discount for each and every item I put in my shopping basket. Sale items are also included, which means you can snag a Fragile dress for less than $100.

Bellydance is also stocking some unique, hard-to-find international designers these days, including UK-based Slacks & Co and Israeli-based Peek A Boo. Today of all days, the day we are all being frozen by the polar vortex, I don’t think anyone needs me to remind them winter is not going anywhere anytime soon, so this is a great time to revitalize the winter wardrobe.

I highly recommend stocking up on the Peek A Boo Nursing Tops that Bellydance has recently started carrying. Here in the US, Peek A Boo tops normally cost at least $75, but the 30% discount helps make them just a bit more practical. I still wear my Peek A Boo tops underneath sweaters, they are perfect layering pieces.

Happy shopping and here’s to a very fashion-forward 2014.


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