As I’ve written before, Australia and New Zealand are home to some incredibly trendy maternity boutiques. Although I’ve never actually been to Australia or New Zealand, I imagine both places are simply chocked full of incredibly well-dressed pregnant women. No denim maternity dungarees allowed down under.
The best part about the maternity fashion industry down under? It holds its “end-of-summer” sales in February. Just as we residents of the northern hemisphere are readying ourselves to buy summer clothing, the Aussies put theirs on sale. And now that the top Australian online maternity boutiques are offering flat rate worldwide shipping, there’s no reason not to shop Australia’s end-of-summer sales right now while you’re still freezing your pregnant butt off in the USA.
One on the Way Maternity has a great sale on here right now, with sizeable discounts on many of Australian’s homegrown maternity lines, like Mishka ‘n Milka, Soon Melbourne, and, of course, Ripe Maternity. The Ripe Maxi Dress, which is about to sell for approximately $110 this spring in the US, is discounted here to $65, and is still available in almost all sizes in both deep purple and blue. This adorable Mishka ‘n Milka sun dress at left is discounted to $199.95. Many of the sale items are only available in limited sizes, but perhaps today is your lucky day.

Glowmama Maternity has a smaller sale selection available here, but it includes some ideal basics from the fun, trendy Australian-designed Szabo Maternity collection and the discounts are big. Szabo’s cute, lightweight cargo pants are still available in both black and khaki, and this blue-printed summer skirt is still available–sizes are very limited.
Sweet Lilly Maternity, home of the fabulous Australian-based maternity line Lilly B, has a great selection of summer items on sale here, including this cotton chintz flowered sundress at left by Lilly B.
This sundress is still available here and is reduced 50% to $74.99.
And this tri-color maxi dress pictured at right also designed by Lilly B is discounted by 60% to $78.80 and is still available in two colors. I just love this dress. If you wear this out and about this summer, you can be sure none of the other pregnant Americans you run into will also have it on.
Over in New Zealand, Maternity World is offering a good selection of Ripe Maternity’s Summer 2010/2011 Collection at a modest discount here. Shorts, sundresses, bathing suits–they are all available in limited sizes .
The Ripe Camellia dress pictured here is reduced to NZD $119.90 (USD $90) and is still available in a size Small. A large array of New Zealand maternity/nursing lingerie designer Hotmilk’s most recent collection is also on sale at Maternity World here.
Here in the US, Hotmilk is synonymous with racy maternity and nursing lingerie but it turns out that you can, in fact, buy yourself a pair of relatively modest, comfy Hotmilk maternity PJ’s in this sale. You can also, of course, also buy yourself a navy blue lace bra and matching French knickers entitled “Her Midnight Charm was Striking” and discounted by 30% in this sale as well. To each her own…
**2/18: Maternity World saw this posting and has offered PF readers 10% off any purchase from the site with promo code “PREGNANTFASHIONISTA” from now through the end of February