If you are new to being pregnant and therefore new to the pregnancy fashion scene, you may not even know that Juicy Couture designs a maternity line. And I don’t mean those god-awful terrycloth sweatsuits cut for the pregnant body. Excluding the sweatsuits, Juicy Couture actually designs a small maternity line of which I have reluctantly become a fan over the years. Juicy’s maternity collection has always been overpriced and hard to find, but the quality is always top notch. For a while the collection was available at Saks and Neiman Marcus, but both stores have since all but disbanded their online maternity boutiques and now, finding Juicy Couture Maternity involves a good bit of skilled online shopping savvy.
Now, however, is the time to find it and buy it, because New York Magazine recently confirmed for me what I had suspected in recent months–that Juicy Couture is discontinuing its maternity line. There are a few new pieces out for Fall 2010 but now that those two very annoying ladies who founded Juicy Couture, Pam and Gela, are no longer helming the company, Juicy’s new corporate parent (the Liz Claiborne company) is focusing on women’s wear and accessories and doing away with both the maternity line and the men’s line. I didn’t even know they had a men’s line, but apparently there are men out there who also like to wear tight terrycloth sweatsuits.
So, I thought I’d post a few links to sites where you can still find that rare Juicy Couture maternity item for sale. Consider it the pregnant woman’s version of trying to buy one of the coveted pieces from Alexander McQueen’s final collection. Pam and Gela are not fashion legends like McQueen, but as I’ve said before, when it comes to maternity fashion, beggars can’t be choosers. By the way, the tracksuits are still widely available but I have no intention of facilitating anyone’s purchase of one of those.
Sierra Lane Maternity is carrying a few of the Fall 2010 pieces here, including the Skylar Maternity Cape here. I like the cape look, I think it is a fun trend for fall. But pregnant women should under no circumstances wear capes, especially cropped capes like this one. It just looks really bad, almost as if someone shrunk their own cape in the dryer and and then coerced some unwitting pregnant woman to pull it over her head. And it costs USD $325, which is just ridiculous. I wish Pam and Gela had kept in mind how pregnant women are actually shaped, not tried to be so adventurous, and made a really great maternity trench coat instead.
Sierra Lane is also carrying this new gray Juicy maternity tunic with open shoulders and front pockets. I have generally been a fan of the Juicy maternity tunics because they are made from high-quality cotton and don’t suddenly shrink and become tops after you put them in the dryer. I am ambivalent about those strange droopy pockets in the front though, they do not seem flattering. Aside from the pockets, in the third trimester, you’ll be pleased that you still have a tunic you can actually wear as a tunic. The Juicy tunic is priced at USD $198 here.
My all-time favorite Juicy Couture Maternity piece is the short-sleeved grey hooded sweatshirt tunic, which is still available in limited sizes here. Yes, it is basically a $188 sweatshirt, but it didn’t stretch out, it didn’t pill, it fit me from start to finish, and it is short-sleeved, so good for layering. It is on sale here at Meringue Boutique for USD $94, but only left in size Petite.
My second favorite Juicy Couture Maternity piece is the under-the-belly bootcut corduroys. J Brand is now making straight leg maternity cords and I really do like those.
But for a few years, Juicy’s were the best maternity cords out there and I collected them in every color I could find. Mama-la-Mode still has them available in black here in a good range of sizes and they are on sale–but they are discounted from the original UK price of GBP 176, making them 110 GBP on sale. That is not such a great price, but I can’t find them anywhere else online, so this may be your only chance to pick up a pair.
There are also a few pairs of Juicy’s under-the-belly twill bootcut pants still available at Chulamama here, discounted to USD $70 from USD $144. I like these pants and I bought them in black and wore them often, but they did not wash as well as I would have liked. The black twill faded after a few washes and I was frustrated that I had spent nearly $150 on them. For $70, maybe you won’t be as bothered by the fading. Chulamama also has a few sizes available in camel. Just note that these are fitted twill trousers, they are not your go-to baggy trousers.
I own most of these pieces above, and will readily admit that the prices are high and it is painful to know I gave so much money to the very bothersome Pam and Gela. But beggars can’t be choosers and these pieces are tasteful, well-tailored and will last through several pregnancies.