I have never been to Australia, but I envision it as a sunny place populated with smiling, incredibly well-dressed pregnant women. How else to explain the fact that each new maternity line from down under seems more clever than the next?
Most recently, I find that to be the case with Fillyboo Maternity, the small, mom-owned maternity line designed by mom-of-three Pippa Henderson out of her house by the beach in Sydney. Pippa designs the ranges, makes the patterns, oversees production, photographs and style the shoots, edits and produces the lookbooks, styles the website, and runs the business itself all together with her husband. The result is a flirty, Bohemian maternity line full of flowing maxi dresses, romantic tunics, and airy cotton separates all in subtle, neutral colors that guarantee to occupy prime space in your maternity closet. Were Bohemian fashion icon Kate Hudson to become pregnant again, I feel as if she could be entirely outfitted in Fillyboo Maternity’s newest collection. Can’t you see Kate in the soft blue Songbird Maxi Dress? Or maybe the Dreamcatcher Maternity Kaftan?
The line already has a cult-like following in Australia, and is almost surely about to establish a similar one in New York City when it arrives at Bump Brooklyn next season. Get in on the line before it’s sold out at Bump by buying from Fillyboo’s online boutique and using the line’s current offer for $7.50 express international shipping. All of the pieces are priced below USD $150, ensuring you can indulge in more than one Fillyboo. Being that it is spring in Australia, the current collection is geared toward warm weather wear–but these girly pieces are begging to be layered for fall with cozy tights and the season’s chunky knit sweaters.
* This posting was sponsored by Fillyboo Maternity.