More of Me Considers Fashion And The Economy In Its New Fall Collection

September 27, 2011

Last week, I had the privilege of spending a morning with maternity designer Jessica Boulanger, the founder and designer at More of Me Maternity. We each ended up having a sick two-year-old boy home with us for the morning, but in between picking up Cheerios from the floor and refereeing fights over a particularly desirable dump truck, Jessica was kind enough to walk me through samples of her new Fall 2011 collection. You’ve likely already seen a few of her new pieces sprinkled throughout the online boutiques, but Jessica’s full collection is now up and available in More of Me’s online boutique.

The new collection’s highlights? Jessica has released her popular Favorite Shirtdress in two new prints, as well as two holiday-appropriate colors, gold and silver. The Shirtdress is cut from silk charmeuse and though it’s long enough to wear as a dress, it works just as well as a colorful tunic over your jeans or trousers. Jessica was kind enough to gift me the new Ikat Chevron Print Shirtdress (this job does have its perks) and I’ve been wearing it loose as a dress with boots, or belted above the bump as a tunic. The quality of the silk is superb and the print is fun, but done in muted colors so it’s easy to pair with a long neutral-colored cardigan or coat. If ikat isn’t your thing, Jessica’s Tile Print Shirt Dress is a more subtle option. Unlike Jessica’s light-colored spring versions of the Favorite Shirtdress, the winter versions are not lined, so you will need to wear a short slip or fitted camisole underneath.

My personal favorite from the new season is the Tres Jolie Dress, which comes in both royal blue and a vibrant red. I have already placed my order for the vibrant red. This is a fitted, well-lined dress, ideal for the office and also for those after-office events. 

Notably, the Tres Jolie dress is priced at $120, below More of Me’s traditional price point. As Jessica told me last week, she has worked hard to bring her prices down for the fall collection. Being that More of Me is a small, independent maternity business, Jessica is extraordinarily sensitive to the current economic conditions and very much aware that pregnant women still want to buy quality pieces to wear during their pregnancies, but are being more careful about where they’ll splurge. In order to address those economic realities, More of Me has not only reduced its price points for some of the new styles, but has also reduced prices for its signature Little Black Maternity Dresses (LBMD’s) this season. Using a nylon/spandex blend rather than pure silk as she had in the past, Jessica has cut two of her favorite silhouettes into more affordable choices for Fall 2011. The Original LBMD, a fitted asymmetric black cocktail dress, is now priced at only $125. And More of Me’s asymmetric Black Momshell Dress, the more forgiving silhouette of the two, is now priced at only $120. As Jessica told me, she believes every pregnant woman “should be able to buy a black cocktail dress for date night.” 

Take a few minutes today to view More of Me’s new collection and if you are in the market for a new fall maternity dress, support this independent designer with your purchasing power. Jessica’s enthusiasm for the industry is infectious and her business is very much a family affair with her husband handling all of the orders and shipping through the site. Even if you are no longer in the market for maternitywear, you can support More of Me by purchasing one of these adorable Holiday Bib Dresses the line has just released for little girls. I found out this morning that I am finally carrying a baby girl (turns out the 5th time is a charm for me), so I am treating myself to this dress and just a few other very girlie things in celebration.



{ 1 comment… read it below or add one }

sarah September 30, 2011 at 3:35 PM

congrats on the girl! The boys will have so much fun with their little sister!

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